RESUME

SUMMARY

Strategic communications leader with more than two decades of experience and nearly 10 years at the University of Missouri. Proven ability to advise leadership, set priorities and lead integrated marketing and communications efforts that elevate reputation, engagement and impact.

EXPERIENCE 

Strategic Communications Associate, Sr.

University of Missouri, College of Education and Human Development | 2016 - Present

  • Lead integrated marketing and communications efforts supporting college priorities including student recruitment, research visibility, outreach and engagement, advancement and internal communications.

  • Serve as a strategic advisor to college leadership, providing guidance on messaging, brand alignment, reputation management and communications planning.

  • Set priorities and manage workflows for the college’s communications team, balancing capacity, deadlines and strategic impact across multiple stakeholders.

  • Develop and oversee content strategies across print, digital, web and social platforms to elevate student success, research and outreach, resulting in consistent growth in engagement across channels.

  • Partner closely with recruitment and advancement teams to support enrollment, retention and philanthropy through coordinated communications, contributing to sustained engagement across recruitment and advancement campaigns.

  • Collaborate with the university’s central Marketing and Communications teams to ensure alignment with institutional brand standards and initiatives.

  • Guide website strategy and content planning; led multiple full-site redesigns that improved navigation, content clarity and user engagement.

  • Use data and analytics to inform content decisions, track engagement trends and adjust strategies to improve performance over time.

  • Streamlined internal project management systems and processes to improve efficiency, transparency and team collaboration.

Production Manager 

Maximum Media, Inc. | Columbia, Missouri | 2001 - 2016 

  • Led production and creative operations for multiple regional publications and client marketing campaigns across print and digital platforms.

  • Managed and mentored a creative team, overseeing hiring, training, performance and workflow optimization.

  • Served as a primary client contact, translating goals into effective marketing solutions while managing timelines, budgets and quality standards.

  • Implemented systems and processes that improved turnaround time, consistency and team efficiency.

  • Collaborated with sales teams to develop proposals, estimates and long-term client relationships.

EDUCATION

University of Missouri
Master’s in Journalism, Strategic Communications (anticipated graduation May 2026)

Columbia College
Bachelor of Fine Arts, 2002

EXPERTISE

Strategic communications leadership, reputation management, integrated marketing, executive communications, project and workflow management, content strategy, brand stewardship, public relations, digital communications, analytics, cross-unit collaboration

SKILLS

Adobe Creative Suite, Adobe Express, WordPress, Canva, Microsoft Office, Brandwatch, Google Analytics, DotDigital, iModules